A familiar shape.
A distinct character.
The Mammoth identity pairs a faceted mammoth with a tusk shaped into a gear.
Deep navy, warm cream and soft gold give Mammoth its distinctive character.
Our colors.
A grounded palette with a little warmth. Use these values wherever Mammoth makes an appearance.
- The signature
Mammoth Navy
- HEX
#1C2241- RGB
28, 34, 65
Our mark, wordmarks and headings on light backgrounds.
- The foundation
Warm Cream
- HEX
#FAF6EE- RGB
250, 246, 238
Light backgrounds and a backing for the mark on dark surfaces.
- The accent
Soft Gold
- HEX
#E8D2A9- RGB
232, 210, 169
Tusk and gear highlights, accents and illustration details.
Keep the brand colors consistent in both themes. Use navy text on cream or gold. For gold-toned text on cream, use the darker ink shade #806130 to keep it readable.
The Mammoth mark.
A transparent vector trace of the supplied artwork, with its navy facets and cream gear.
Download the SVG mark ↓Download the original reference ↓
Keep its proportions intact and leave at least one half-icon of space around it. Keep the original navy and cream colors. On dark surfaces, use a cream backing to keep the silhouette visible. Keep small marks free of effects.
Typography: Space Grotesk for display, Manrope for body. Font license files ship with their packages.